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Platform overview

One platform. Every version of the truth, resolved.

Ingest, profile, match, survive, steward and activate customer data on one governed core, with AI built into every stage and nothing hidden in a black box.

Request Early Access See the architecture
ExplainableEvidence, confidence and policy on every decision
Agent-agnosticGoverned access for any model or agent
Deploy anywhereSaaS, your VPC, hybrid or on-premises
Capabilities

Six capabilities. One governed flow.

Each capability carries an honest maturity label, so you always know what is ready today.

Customer Master

One person. One organisation.
One record you can defend.

A governed foundation for person and organisation data that consolidates identities while preserving source-level traceability.

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Integration & quality

Bad data stops
at the door.

Bring source data into managed pipelines, assess completeness and consistency, and surface exceptions before they spread.

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Matching & resolution

Matches you can explain
to an auditor.

Find likely duplicates with configurable matching approaches, each backed by reviewable evidence and a confidence score.

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Golden records & survivorship

Conflicts settled by policy.
Not by whoever shouts loudest.

Define which sources and attributes contribute to the mastered view, with explicit, versioned conflict-resolution rules.

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Stewardship & governance

Humans in the loop.
Decisions on the record.

Authorised reviewers investigate ambiguity, correct data and approve changes, with full decision history retained.

Early access

Integration operations

Sync without
surprises.

Observe synchronisation health, reconcile differences and apply safe writeback controls where the target system allows it.

Preview

Platform architecture

Trusted data for an AI-ready enterprise

Unify. Cleanse. Resolve. Govern. Activate. With AI built into every stage, and one governed golden record at the centre.

Data sources

Bring your data from anywhere

  • CRMSalesforce · HubSpot · Dynamics
  • ERPSAP · Oracle · NetSuite
  • DatabasesPostgreSQL · MySQL · SQL Server
  • Data warehousesSnowflake · Databricks · BigQuery
  • Files & APIsCSV · Excel · SFTP · REST · GraphQL

Inafera Data Platform

Master data intelligence with built-in AI

AI layerEmbedded across the data lifecycle
  • AI-assisted matching
  • AI data quality
  • Generative enrichment
  • Agents & copilots
  • Natural-language search
Ingest & connect
  • Connectors
  • Batch & streaming
  • API integrations
  • Schema discovery
Quality & profiling
  • Discover issues
  • Standardise
  • Validate & enrich
  • Monitoring
Identity resolution
  • AI/ML matching
  • De-duplication
  • Relationships
  • Confidence scores
Golden recordsCustomer 360
  • Person
  • Organization
  • Product planned
  • Supplier planned
Stewardship & governance
  • Review & approve
  • Exceptions
  • Audit & lineage
  • Policy rules
Activate & sync
  • Writeback
  • APIs & events
  • Data products
  • AI agents
Metadata, lineage & knowledge graphUnified metadata model · lineage · semantic model · business glossary · AI-ready knowledge graph
Security, tenant isolation & complianceRow-level security · encryption · audit logs · RBAC · data residency · GDPR / UK GDPR / CCPA alignment · SOC 2 (planned)

Consumers & outcomes

Deliver trusted data everywhere

  • Business usersCustomer 360 · self-service search
  • Operational systemsCRM, ERP, support · governed sync
  • Analytics & BIPower BI · Tableau · Looker
  • AI agents & LLMsTrusted context · RAG · automation
  • Partners & ecosystemsAPIs · controlled data sharing
Deployment optionsRun where it makes sense for your business
AWS
Microsoft Azure
Google Cloud
Hybrid
On-premises
Customer VPC

Planned items are on the roadmap and not yet generally available. We label maturity honestly on every page.

How Inafera Data works

From scattered sources to one explainable golden record

Six governed steps, each one inspectable. Nothing is a black box, and no source evidence is thrown away.

  1. 01

    Connect

    Ingest source records through governed pipelines while preserving source identity.

  2. 02

    Understand

    Profile, validate and standardise information as it arrives.

  3. 03

    Resolve

    Identify matching people and organisations using configurable rules and evidence.

  4. 04

    Master

    Apply survivorship policies and steward decisions to create golden records.

  5. 05

    Explain

    Inspect confidence, provenance, history and the policy behind every decision.

  6. 06

    Activate

    Deliver mastered changes through supported APIs and controlled integrations.

Stewardship

Exceptions ranked by impact. Not by arrival time.

Stewards see the matches and conflicts that matter most first, with AI suggestions, evidence and one-click decisions. Every approval and override is recorded.

  • Queues by domain, source and business impact
  • Side-by-side evidence for every candidate match
  • Full decision history and rollback
Steward workbench · review queue3 open
Merge: Emily Carter ↔ E. CarterAI suggestsBilling + CRM · same email, phone differs
ApproveReview
confidence 0.92
Merge: Northwind Ltd ↔ Northwind LimitedAI suggestsCRM + ERP · tax ID match
ApproveReview
confidence 0.88
Split: J. Smith (2 people?)Support · conflicting addresses
ApproveReview
confidence 0.41
Integration operations

Clean once. Sync everywhere.

Source-aware crosswalks, echo suppression and version controls keep CRMs and ERPs aligned without loops or overwrites. Writeback is governed and opt-in per system.

  • Health and reconciliation dashboards
  • Echo suppression and version checks
  • Writeback permissions confirmed before production
Integration operations · outboundhealthy
SalesforceAccount · 1,204 updates
Synced
HubSpotCompany · 318 updates
Synced
SAPCustomer master · 42 changes
Awaiting approval
Support deskEcho suppressed · 96 loops
Protected
Domains

One core. Every domain, eventually.

We start with Customer Master because that is where the pain is sharpest. Product, supplier and location are planned on the same model and governance layer.

  • Person, organisation and relationships today
  • Product, supplier, location planned
  • No re-platforming as you grow
Domains on one coremultidomain
PersonEarly access
OrganisationEarly access
RelationshipsEarly access
ProductPlanned
SupplierPlanned
LocationPlanned

See it on your data. Not ours.

Customer Zero design partners run a scoped pilot on a real customer-data problem, measured against criteria you agree up front.

Apply for Customer Zero Talk to the team